EL REY DESNUDO S.L. uses its own and third party cookies for strictly functional purposes, allowing navigation on the web, as well as for analytical purposes, to show you advertising (both general and personalized) based on a profile developed from your browsing habits (e.g. pages visited), to optimize the web and to be able to assess the opinions of the products purchased by users.


To manage or disable these cookies click on Cookies Settings. You can find more information in our Cookie Policy.


Click the Accept Cookies button to confirm that you have read and accepted the information presented.

After accepting, we will not show you this message again, except in case you delete cookies from your device.


Cookies Policy

Responsible EL REY DESNUDO S.L., with registered office at San Joaquin, 16, 28004 Madrid

Data Protection Delegate


In this cookie policy, you will find the description and purpose of each of the cookies used, as well as its name, the sending server, its expiration and in some cases the existence of international data transfer.


The legitimacy for the use of strictly functional cookies is given by the fact that the treatment is necessary to comply with a legal obligation, according to law 34/2002 (Law of Services of the Information Society and Electronic Commerce).


The legitimacy for the use of cookies for analytical, optimization, personalization, behavioral advertising and valuation purposes is based on the consent that you have been asked for, in accordance with Art. 6.1.a) of Regulation (EU) 2016/679.


In El Rey Desnudo S.L. we use cookies in order to provide a better service and give you a better experience in your navigation.


We want to inform you clearly and precisely about the cookies we use, detailing below, what a cookie is, what it is used for, what types of cookies we use, what their purpose is and how you can configure or disable them if you wish.


What is a cookie and what is it used for?

A "Cookie" is a small file that is stored on the user's computer, tablet, smartphone or any other device with information about navigation.

The set of "cookies" of all our users helps us to improve the quality of our website, allowing us to control which pages are useful, which are not and which are susceptible to improvement.

Cookies are essential for the functioning of the Internet, providing countless advantages in the provision of interactive services, facilitating the navigation and usability of our website. In no case the cookies could damage your computer. On the other hand, the fact that they are active helps us to identify and resolve errors.


What types of cookies do we use?



Own cookies

They are those that are sent to your computer from our own computers or domains and from which we provide the service you request.

Third-party cookies

They are those that are sent to your computer from a computer or domain that is not managed by us, but by another collaborating entity. For example, those used by social networks, or external content such as Google Maps.



Session Cookies

They are temporary cookies that remain in the cookie file of your browser until you leave the website, so that none is recorded on the hard drive of your computer. The information obtained through these cookies is used to analyze web traffic patterns. In the long run, this allows us to provide a better experience to improve the content and facilitate its use.

Persistent Cookies

They are stored on the hard disk and our website reads them every time you make a new visit. A persistent cookie has a specific expiration date. The cookie will stop working after that date. These cookies are generally used to facilitate the purchase and registration services.




Strictly necessary

These cookies are necessary to facilitate the correct navigation through our website and ensure that the content is loaded efficiently, allowing the correct use of the different options or services that exist in it such as making the purchase process or control fraud linked to the security of the service. Analytical and aggregate cookies are included to count site traffic and pages visited.

Analytics and optimization

These cookies are our own or third party cookies that allow us to optimize your experience on the website by evaluating its performance and improve by adding new features.


They allow us to store user preference information to improve the quality of our services and to offer a better experience through recommended products. Some can be multi-device.

Behavioral advertising

These cookies are used to store information on user behavior obtained through continuous observation. Thanks to them, we can know the browsing habits on the website and display advertising related to your browsing profile.


Generates anonymous identifiers for the proper functioning of customer reviews on products purchased.

Transfer of cookies

These cookies allow us to share data derived from behavioral advertising cookies with third party suppliers of The Naked King so that they can customize their digital advertising on websites, social networks and any digital support that allows it.



We will keep the information as long as it is necessary for the provision of the requested service, until you express your opposition or until you revoke your consent. In these cases, the information will be kept properly blocked so that we cannot use it while it is necessary for the exercise or defense of legal or contractual claims. Once this period of time has elapsed, your data will be definitively deleted.

In cases where we obtain data automatically through cookies, please note that some may be installed for years. However, you can limit their use over time by deleting them from browsers or devices.





You can allow, block or delete cookies installed on your computer by configuring the options of your Internet browser. If you do not allow the installation of cookies on your browser, you may not be able to access some of the services and your experience on our website may be less satisfactory. In the following links you have at your disposal all the information to configure or disable your cookies in each browser:

Google Chrome

Mozilla Firefox

Internet Explorer


Safari for iOS (iPhone and iPad)

Chrome for Android



When browsing the website we may process your personal data. For more information about our Privacy Policy click here.



Below, we detail the cookies used on our website and the purpose of them.



This Cookies Policy (revised in September 2020 in order to adapt it to the Cookies Guide of the AEPD and the new guidelines of the European Data Protection Committee), may be modified when required by the legislation in force at any time or when there is any variation in the type of cookies used on the website. Therefore, we recommend that you review this policy each time you access our website in order to be properly informed about how and why we use cookies





At The Naked King we are committed to ensuring that your personal information is protected and not misused.

In this document we explain who the data controller is, for what purpose your personal information will be processed, the legitimacy for the processing, how we collect it, why we collect it, how we use it, the rights you have and also explain the processes we have put in place to protect your privacy.

By providing us with your personal information and using our websites, we understand that you have read and understood the terms relating to personal data protection information set out. The Naked King assumes responsibility for complying with current national and European data protection legislation, and aim to treat your data in a lawful, fair and transparent manner.





EL REY DESNUDO S.L., in application of the current legislation on the protection of personal data, informs that the personal data collected through the forms of the Website:, are included in the specific automated files of users of the services of EL REY DESNUDO S.L.

The collection and automated processing of personal data is aimed at maintaining the business relationship and the performance of tasks of information, training, advice and other activities of EL REY DESNUDO S.L.

These data will only be transferred to those entities that are necessary for the sole purpose of complying with the above purpose.

EL REY DESNUDO takes the necessary measures to ensure the security, integrity and confidentiality of the data in accordance with the provisions of Regulation (EU) 2016/679 of the European Parliament and of the Council of 27 April 2016 on the protection of individuals with regard to the processing of personal data and on the free movement of such data.

The user may at any time exercise the rights of access, opposition, rectification and cancellation recognized in the aforementioned Regulation (EU). The exercise of these rights can be made by the user through email to at the address: San Joaquin, 16 Madrid 28004.

The user declares that all data provided by him/her are true and correct, and undertakes to keep them updated, communicating any changes to EL REY DESNUDO S.L.




The definition of data controller is described in the General Data Protection Regulation, and is as follows:

"Controller" or "controller": the natural or legal person, public authority, service or other body which, alone or jointly with others, determines the purposes and means of the processing.

In other words, The Naked King is jointly responsible for the processing. This means that we have jointly determined the purposes or purposes and established the means necessary in the processing to protect your personal data.

If you have any questions, comments or concerns, or if you have any suggestions about how we use personal information, you can send an email to the Data Protection Officer of El Rey Desnudo at




At The Naked King, we will treat your personal data collected through the Website:, for the following purposes:

  1. In case of contracting the goods and services offered through, to maintain the contractual relationship, as well as the management, administration, information, provision and improvement of the service.
  2. Sending information requested through the forms available at 3. Sending newsletters, as well as commercial communications of promotions and/or advertising of EL REY DESNUDO S.L. and the sector.

We remind you that you can oppose the sending of commercial communications by any means and at any time by sending an email to the address indicated above.

The fields of these records are mandatory, being impossible to perform the purposes expressed if these data are not provided.



We collect personal information about you by different means, in some cases you will contact us to share your personal information, and in other cases we collect your personal information using other means. Below, we will explain the different ways in which we collect personal information about you and some examples of where we use such information.



We collect personal information that you provide to us through the website, email, cell phone, when you contract a service, when you fill out a form, or others. In any case, at the time of collection you will be informed of the data controller, the purpose of the processing, the recipients of the information, as well as how to exercise your rights under current legislation on data protection.

For example: you are likely to provide us with information when you contact our customer service, place an order, register on our websites, update your preferences and account information, fill out a questionnaire, enter a contest, etc.

Generally, the personal information you provide us with are: name and surname, address, ID, date of birth, e-mail, contact telephone number and payment information. In very particular cases, and depending on the purpose and intended use of your data, we may collect data on personal, academic and professional characteristics, employment details, commercial information, social, economic and insurance circumstances, transfers of goods and services.




We collect and store limited personal information and anonymous aggregate statistics from all users who visit our sites, either because you actively provide us with such information or because you are simply browsing our sites. The information we collect includes the Internet protocol (IP) address of the device you are using, the browser software you are using, your operating system, the date and time of access, the Internet address of the website through which you accessed our websites and also information about how you use our websites.

We use this information to know the loading time of our websites, how they are used, the number of visits to the different sections and the type of information that most attracts visitors. It also helps to identify if the web is working properly, and if we detect bugs or errors in the operation, fix them and improve the performance of our websites, in order to provide better service to all users.

This information is collected through cookies, for more information see the cookies policy.



The information we collect through social networks sometimes includes personal information that is available online and to the public. We always ensure that all information we use is properly attributed to its source or is anonymized.

These social networks are likely to have their own privacy policies, which will explain how they use and share your personal information. We recommend that you carefully review the privacy policies before using these social networks to ensure that you are comfortable with how your personal information is collected and shared.



The processing of your data is carried out with the following legal bases that legitimize the same:

  1. The request for information and/or the contracting of the services of EL REY DESNUDO, S.L., whose terms and conditions will be made available to you in any case, prior to an eventual contracting.
  2. Free, specific, informed and unequivocal consent, as we inform you by making available to you this privacy policy, which after reading it, if you agree, you can accept by a statement or a clear affirmative action, such as checking a box provided for that purpose.

In case you do not provide us with your data or you do it in an erroneous or incomplete way, we will not be able to attend your request, making it impossible to provide you with the requested information or to carry out the contracting of the services.




The data will not be communicated to any third party outside EL REY DESNUDO S.L., except as required by law.



In the event that we provide links to websites that are not operated or controlled by The Naked King, you will be promptly informed that The Naked King has no control over those sites and is not responsible for the content of those sites, has no control over how third parties collect and use your personal information, and is not responsible for and makes no representations whatsoever about third party websites.

These websites may have their own privacy policies explaining how they use and share your personal information. We encourage you to carefully review their privacy policies before using these websites to ensure that you are comfortable with how your personal information is collected and shared. 



We only store your personal information to the extent that we need it in order to use it for the purpose for which it was collected, and in accordance with the legal basis for processing it in accordance with applicable law. We will keep your personal information for as long as there is a contractual and/or business relationship with you, or as long as you do not exercise your right to erasure and/or limitation of processing of your data.

In these cases, we will keep the information properly blocked, without giving it any use, while it may be necessary for the exercise or defense of claims or may derive some kind of judicial, legal or contractual liability of its treatment, which must be addressed and for which its recovery is necessary.



Data protection regulations allow you to exercise your rights of access, rectification, opposition, erasure, limitation of processing, portability and the right not to be subject to individualized decisions before the data controller.

These rights are characterized by the following:

Their exercise is free of charge.

If the requests are manifestly unfounded or excessive (e.g. repetitive nature) the controller may:

Charge a fee proportional to the administrative costs incurred.

Refuse to act.

Requests must be answered within one month, although, taking into account the complexity and number of requests, the deadline may be extended for a further two months.

The data controller is obliged to inform you about the means to exercise these rights. These means must be accessible and this right cannot be denied for the sole reason that you opt for another means.

If the request is submitted by electronic means, the information will be provided by these means whenever possible, unless the data subject requests otherwise.

If the data controller does not comply with the request, he/she will inform you within one month at the latest, of the reasons for his/her inaction and the possibility to complain to a supervisory authority.

You may exercise your rights directly or through your legal representative.

It is possible that the person in charge may be the one to deal with your request on behalf of the person in charge if both have established it in the contract or legal act that binds them.



The right of access means that you may contact the data controller to find out whether or not it is processing your personal data.




The right of rectification means that you may obtain rectification of your personal data that is inaccurate without undue delay from the controller.

Taking into account the purposes of the processing, you have the right to have incomplete personal data completed, including by means of an additional declaration.

In your request, you should indicate which data you are referring to and the correction to be made. In addition, where necessary, you must accompany your request with documentation justifying the inaccuracy or incompleteness of your data.



The right to object, as its name suggests, means that you may object to the controller processing your personal data in the following cases:

When they are subject to processing based on a public interest mission or legitimate interest, including profiling.

When the processing is for the purpose of direct marketing, including also the aforementioned profiling.




The right of erasure may be exercised before the controller by requesting the deletion of your personal data when any of the following circumstances apply:

If your personal data is no longer necessary in relation to the purposes for which it was collected or otherwise processed.

If the processing of your personal data has been based on the consent you provided to the controller, and you withdraw your consent, provided that such processing is not based on another legitimate ground.

The controller's processing was based on legitimate interest or on the fulfillment of a public interest mission, and no other reasons have prevailed to legitimize the processing of your data.

To have your personal data used for direct marketing, including profiling related to such marketing.

If your personal data has been unlawfully processed.

However, this right is not unlimited, so that it may be feasible not to proceed to erasure when the processing is necessary for the exercise of freedom of expression and information, for compliance with a legal obligation, for the performance of a task carried out in the public interest or in the exercise of public powers vested in the controller, for reasons of public interest, in the field of public health, for archiving purposes in the public interest, for scientific or historical research purposes or statistical purposes, or for the formulation, exercise or defense of claims.

The data controller is obliged to block the data when it is rectified or erased.

The blocking of the data consists of the identification and reservation of the data, adopting technical and organizational measures to prevent their processing, including their visualization, except for making the data available to the judges and courts, the Public Prosecutor's Office or the competent Public Administrations, in particular the data protection authorities, for the enforcement of possible liabilities arising from the processing and only for the period of limitation of the same.

Once this period has elapsed, the data must be destroyed.




This new right consists of obtaining the limitation of the processing of your data by the data controller, although its exercise is twofold:

You can request the suspension of the processing of your data:

When you contest the accuracy of your personal data, for a period of time that allows the controller to verify it.

When you have objected to the processing of your personal data by the controller on the basis of legitimate interest or public interest mission, while the controller verifies whether these reasons prevail over yours.

Ask the data controller to keep your data:

When the processing is unlawful and you have objected to the erasure of your data and instead request the limitation of its use.

When the controller no longer needs the personal data for the purposes of processing, but the data subject needs them for the formulation, exercise or defense of claims.




The purpose of this new right is to further strengthen the control of your personal data, so that when processing is carried out by automated means, you receive your personal data in a structured, commonly used, machine-readable and interoperable format, and can transmit them to another controller, provided that the processing is legitimate on the basis of consent or in the context of the performance of a contract.

However, this right, by its very nature, cannot be applied when the processing is necessary for the performance of a task carried out in the public interest or in the exercise of public authority vested in the controller.




In order to exercise your rights The Naked King makes available to you the following means:

By written and signed request addressed to EL REY DESNUDO,Calle San Joaquin 16 28004 Madrid, Ref. L.O.P.D., having to attach a photocopy of the ID card or document proving the identity of the applicant.

By sending the completed and signed form together with a photocopy and/or scanned copy of the ID card or document proving the identity of the applicant to the e-mail address

You may file a complaint with the Spanish Data Protection Agency, especially when you are not satisfied with the response to the exercise of your rights, for more detail you can consult the web




EL REY DESNUDO makes backup copies of the content hosted on its servers, however, it is not responsible for the loss or accidental deletion of data by users. Similarly, it does not guarantee the total replacement of data deleted by users, since such data may have been deleted and / or modified during the period of time since the last backup.

The services offered, except for specific backup services, do not include the replacement of the contents preserved in the backup copies made by EL REY DESNUDO S.L. when this loss is attributable to the user; in this case, a fee will be determined according to the complexity and volume of the recovery, always with the prior acceptance of the user.

The replacement of deleted data is only included in the price of the service when the loss of the content is due to causes attributable to EL REY DESNUDO S..L.



EL REY DESNUDO S.L. owns all copyrights, intellectual property, industrial property, "know how" and any other rights related to the contents of the website and the services offered therein, as well as the programs necessary for its implementation and related information.

The reproduction, publication and/or non strictly private use of the contents, in whole or in part, of the website is not permitted without prior written consent.

Intellectual property of the software

The user must respect the third party programs made available by EL REY DESNUDO S.L., even if they are free and/or publicly available.

EL REY DESNUDO S.L. has the necessary rights of exploitation and intellectual property of the software.

The user does not acquire any right or license for the contracted service, on the software necessary for the provision of the service, nor on the technical information for monitoring the service, except for the rights and licenses necessary for the fulfillment of the contracted services and only for the duration of the same.

For any action that exceeds the fulfillment of the contract, the user will need written authorization from EL REY DESNUDO S.L., being prohibited the user to access, modify, view the configuration, structure and files of the servers owned by EL REY DESNUDO S.L., assuming the civil and criminal liability arising from any incident that may occur on servers and security systems as a direct result of a negligent or malicious action on their part.




The use contrary to the legislation on intellectual property of the services provided by EL REY DESNUDO S.L. is prohibited and, in particular:

- The use that is contrary to Spanish law or infringes the rights of third parties.
- The publication or transmission of any content that, in the opinion of EL REY DESNUDO S.L., is violent, obscene, abusive, illegal, racial, xenophobic or defamatory.
- Cracks, program serial numbers or any other content that violates intellectual property rights of third parties.
- The collection and/or use of personal data of other users without their express consent or in contravention of the provisions of Regulation (EU) 2016/679 of the European Parliament and of the Council of 27 April 2016 on the protection of natural persons with regard to the processing of personal data and on the free movement of such data.
- The use of the domain's mail server and email addresses for sending unsolicited bulk email.

The user bears full responsibility for the content of his website, the information transmitted and stored, hypertext links, third party claims and legal actions in reference to intellectual property.




The user is responsible with respect to the laws and regulations in force and the rules that have to do with the operation of the online service, e-commerce, copyright, maintenance of public order, as well as universal principles of Internet use.

The user will indemnify EL REY DESNUDO S.L. for the costs generated by the imputation of EL REY DESNUDO S.L. in any cause whose responsibility is attributable to the user, including fees and legal defense costs, even in the case of a non-final court decision.




In application of the LSSI. EL REY DESNUDO S.L. will not send advertising or promotional communications by email or other equivalent means of electronic communication that have not been previously requested or expressly authorized by the recipients thereof.

In the case of users with whom there is a prior contractual relationship, EL REY DESNUDO S.L. is authorized to send commercial communications concerning products or services of EL REY DESNUDO S.L. that are similar to those that were initially contracted with the customer.